Friendor Feature – Hoopla! Events – Friendors Consultancy


Heya, Friendors! It’s the team at Friendors Consultancy here.

We’re comin’ atcha with a Friendor Feature on Hoopla! Events, our Coordinator for the NY Inspiration Collaboration. (Keep your eyes peeled, cause that’s coming soon!)

Learn more about her and her company in this short Friendor Feature Quiz! Then let’s get a conversation going in the comments below!

Adina Franconi is the “founder and lead planner of Hoopla! Events, a Hudson Valley-based, full-service event planning and design company for proud individualists who are looking for creative ways to infuse hip, heartfelt, and handmade into their special occasion.”


Adina couldn’t choose just one of her accomplishments that she was most proud of, nor what color pen. Oh, Geminis! 😉 We love it!

Here’s a bit more she had to say about them, along with our commentary, and some questions for you guys to tackle in the comment section below.

  1. “Finally getting the courage to take the plunge and launch Hoopla! Events. It ain’t easy launching your own company for the first time.  In fact, it’s scary!”
– We know, gurl, we know! We hear this all the time, and can totally testify.
Vendors, tell us in the comments what the scariest thing was for you? And how did you overcome it?
 2. “Keeping true to myself and the Hoopla! Events brand.  I’ve always been about disrupting the status quo, getting creative and having fun. Not all events are the same, nor, should they be.”
– Our FAVORITE kind of Friendor disrupts the status quo and stays true to themselves and their brand.
Vendors, what’s the most fun part of your work? Have you ever had to turn down a client because they didn’t match your brand? How did you handle it?
3. “Connecting and working with so many wonderful and talented “friendors”. There’s nothing more rewarding than having a cheering squad in your corner rooting you on to succeed!”
– Oh, this answer has us swooning! We loooove collaborating with and promoting the best in the event industry.
Finally, let’s talk about LOVE.
Vendors, you know what the craziest thing Adina from Hoopla! Events has done, so what’s the craziest thing YOU’VE ever done for love?
Looking forward to reading all your answers and conversing with you!

Friendor Feature – Simply Catering – Friendors Consultancy

Simply Catering is one of our favorite caterers in the game. Located in West GA, these guys can make your delicious food dreams come true.

If you haven’t seen their fun food in this Friendor Inspiration Collaboration, check it out now! It’s Lisa Frank Inspired!! And there’s a free printable recipe!! Don’t worry, you can keep reading this; we’ll put another link at the bottom so you won’t forget. 😉

ANYWAYS, We asked Nicole and Jet to tell us a few things they’re proud to have accomplished with Simply Catering. Be prepared to be impressed with their experience and hospitality.

Check out their Friendor Feature Quiz and then read more about them!

Friendor Feature - Simply Catering - Friendors Consultancy - resized

 All of the accomplishments above were so great that Nicole couldn’t choose just one to be proud of! Can you blame her? 😉

Here’s what they had to say about them:

“A. Relocation: In the summer of 1998, Simply Catering took a leap of faith and relocated their entire operation from South Florida to West Georgia, including over 14 staff members and their families. It was the cohesive bond of belief that allowed us the courage to uproot all things familiar and try something new. It is this courage that continues to guide our endeavors.

B. Hurricane Katrina: Prior to Katrina, we were an approved caterer for a government subsidized construction company called Belfour and Cotton that is responsible for rebuilding structures after natural disasters. Having worked for them successfully in the past, they called upon us to travel to New Orleans on August 30th, the day after Hurricane Katrina hit. We fed over 1,000 people breakfast, lunch, and dinner for over 30 days. It was the most exhausting, yet rewarding thing we have ever been a part of.

C. Recession: Surviving the Recession from 2008 to 2010 should be considered 4 accomplishments by itself! Being a family business means that we had to pull together all of our resources to streamline our process, without jeopardizing our quality. It was the scariest of times for our company, but making it out alive is something we are very proud of.

D. Growth: Over the past 4 years, our company has grown tremendously. Going from 30 to 100 weddings a year has been an eye opening experience, but one that we are eternally grateful for and appreciative of. At times, growth can be scary, but it is the reason why we love what we truly love what we do.”

All we have to say? Have a bite of their food and you’ll truly love what they do too.

And as promised, here’s the link to the Friendor Inspiration Collaboration mentioned earlier. It’s Lisa Frank Inspired!! And there’s a free printable recipe!!

Friendor Feature – The Bannerie – The Friendor Consultancy

Heya! Friendor Consultancy here! You might remember The Bannerie from our most recent Inspiration Collaboration, the Lisa Frank Inspired Wedding. She makes some of our FAVE glitter banners. Comin’ at cha now is her Friendor Feature!!

Friendor Feature - The Bannerie - The Friendor Consultancy

We asked Gilit to share some things she’s been proud to accomplish within The Bannerie and this is what she said:

“Honestly the first thing I’m proud of accomplishing in the Bannerie is opening! It’s terrifying to put yourself out there and start your own business! Plus without that one, I wouldn’t have had the other ones. I’m proud of getting to my first and second financial goals of recouping starting costs and covering the cost of school/daycare for my two kids with profits. I thought it would take a lot longer to get to both of those goals and I am thrilled and moving on to my next goals! I’m proud of becoming so busy that I don’t want to grow any more just yet because I can’t physically make any more banners in a day than I already do. (Did I mention that also terrifies me?!) I’m also proud of making it work in my limited space and being able to be home to pick up my kids. I work in my bedroom and it can be hard to stay on top of things, stay organized, and keep the workflow going but I do it every day and then I stop and get my kids from school and get to be with them until bedtime. It’s not perfect, it’s pretty exhausting, but I get to do something I love every day and then be there for my kids. That’s pretty awesome.”

We like The Bannerie. Don’t you? 😉

Friendor Feature – The Postmans Knock – Friendors Consultancy

Lindsey is the owner and designer at the Postman’s Knock, a design studio offering graphic design, calligraphy, and illustration. She’s near and and dear to our hearts. Can you guess why? (You’ll know after reading this!)


About Lindsey from The Postman’s Knock (as taken from her website):

“I am a designer with a love for calligraphy and illustration {visit my portfolio to see some of my work}. I enjoy working on a variety of projects; though many of my creations are tailor-made for gorgeous weddings.

A passion for art and beautiful things prompted me to start The Postman’s Knock in 2012, and since then I have been collaborating with clients from around the world on custom creations from my studio in Boulder, Colorado. I work with event planners, brides, small businesses, and thoughtful gift-givers to produce one-of-a-kind pieces.”

We asked Lindsey to tell us a few of her accomplishments with The Postman’s Knock. Here’s what she’s been up to:

  • Making invitations for Hollywood weddings! As a girl who grew up in rural Kansas, it’s really fun and a little mind-boggling to see your clients on television.
  • Building a cool blog with thousands of views per day. Honest to goodness, a lot of my readers don’t even realize I’m a designer. They think I blog for a living.
  • Making impressive and varied network connections. From publishing companies in Holland and NYC to tourism industry groups in the Caribbean to wedding planners and photographers in Atlanta (you know who you are), I know some pretty incredible people through my business!
  • Of course, one big accomplishment to be proud of is working with Schellie + William to develop the Friendor illustrations. I’m a girl who usually watercolors flowers for weddings, or makes flourishy calligraphy. Even though drawing octopuses in outer space was out of my comfort zone, I went for it, and I couldn’t be more proud of the results!

Lindsey contributed an invitation suite and table settings to our second ever Friendors Inspiration Collaboration. The photography by Six Hearts Photography and cinema by Squid Wed Films will be blogged soon, so stay tuned! 😉

To learn more about The Postman’s Knock, click here.