4 Topics To Avoid On Social Platforms – Friendors Consultancy

Living in 2017 means living on the internet. Sometimes, since this virtual world isn’t tangible, there’s a bit of a disconnect when sharing our thoughts. We feel safe and maybe share things we shouldn’t – our personal opinions that are our own and not really our brands. While your brand should reflect some level of you personally, we have to remember that we are not our brand.

We’re here to share 4 topics you should avoid on social platforms if you want your brand to stay well liked in the public’s eyes.

  • Sports: This one almost seems silly and you may even be wondering why, but people take their sports seriously. That sports fan who was considering hiring you? Their blood is boiling at your latest post bragging about your team winning against theirs.
  • Religion: Individuals have religions, not companies. Sharing your personal beliefs in your brand can close the door to a lot of opportunities, scare people off, and really limit your clientele.
  • Politics: Do we even need to go over why politics should be avoided on social platforms? Unless your entire brand is about being dedicated to some cause as an advocate, leave the political rants off your business and personal profiles.
  • Negativity: Read everything before you post it. If it has the slightest hint of negativity in any form – complaining, worrying, etc – don’t post it. Clients should be uplifted when visiting your profiles and putting negativity into the world doesn’t do any one any good and just makes you look bad.

Our advice is to audit your social profiles as they are now and remove anything that falls in these categories or anything questionable.

Our additional advice is to follow your gut despite our advice. If your company banks off Christian weddings, maybe it’s okay to post religious things. If you donate part of your company’s profit to womens rights, maybe it’s okay to post politics…

But if your company is not based in these fields, stay on everyone’s happy side and far away from these topics.

Favorite Internet Finds

You know how our Favorite Internet Finds goes so here ya go!

A Really Cool Instagram Planner – Friendors Consultancy

You may remember when we shared a few Social Media Planning Tools with you all, like Hootsuite and Later, and when we elaborated on How We Make Our Instagram Cohesive, but we’re here with a new app we’ve discovered that we really think tops the cake. (is that a saying?)

If you haven’t heard of this app, you’ll be thanking us from the bottom pits of your heart for forever after you try it out.

It tells you the best hashtags, the best times, allows you to schedule posts, and to even drag and drop your images in a predicted grid view on your phone so you can match them up cohesively before posting. The other apps we’ve blogged about in the past have some of these functionalities as well but this one’s user friendliness and variety won us over.

It’s free up until you meet the number of free grids and free uploads you’re allowed in the free plan. For just 2.99 –  4.99 a month you could be rolling in all of the features. (we are!)

You ready for us to finally tell you the name of it?

It’s called Unum.

Click here to download!